It's not only wrapping paper that gets recycled at Christmas, says Damon Collins, Founder of Joint, as he casts a weary cliché-spotting eye over the UK's festive marketing 2024. However, he concedes, there were a couple of gems that shone brightly amid the fairies and gingerbread.
Last week saw the first South by South West for three years and Joint London founder Damon Collins was there to hear, among other things, about how Apple will win the metaverse, why Facebook isn't an innovative company, and how AI knows more about us than we thought.
Damon Collins, Founder of London agency Joint, looks at the how the fallout from the UK's Christmas - or lack of it - in 2020 might impact on this year's crop of Christmas spots, and examines what gifts advertising can give to help.
AI being more dangerous then Nukes, robot dogs that can feel and the death of smartphones; Damon Collins, co-founder of Joint [far right, with friends, including Nile Rodgers, centre], outlines his 2018 South By Southwest highlights.