Damilola Onamusi
Insight
11th Sep 2025
Rewind: Why festivals are the ultimate stage for brand nostalgia
With a summer dominated by a 90s music phenomenon, and Generations Z and A looking backwards in order to find their way, 'nostalgia' has been this year's watchword. But how best to harness this feeling? Damilola Onamusi, Head of Client Strategy & Delivery at Pulse, believes music festivals are the perfect stage.