Colin Kennedy
A hard habit to break into
According to new results from the Entertainment Retailers Association, the pandemic home entertainment boom shows no signs of ending. But, asks Redwood BBDO CEO Colin Kennedy, with the same old names dominating the charts and ads shut-out of streaming platforms, how can innovative brands break into the conversation?
Spice up your talent power playbook
25 years ago, Redwood BBDO CEO Colin Kennedy was hoping to snag the Spice Girls for the cover of Smash Hits. What he learned then about harnessing the power of talent can help agencies make influencer relationships work harder now.
And the Oscar for awards obsession goes to… the advertising industry
Colin Kennedy, CEO of RedwoodBBDO and former Editor of Empire magazine, examines the disparity between the importance actors and creatives put on awards, and explains why being audience-first is a useful corrective force for advertising agencies.