Clare Turner
Beyond rom coms: How brands can engage today’s female film fans
While cinema audiences have traditionally skewed male, things are changing. With a series of more female-focussed releases, and with women more cinematically engaged, Clare Turner, Chief Commercial Officer at Pearl & Dean, looks at how and why advertisers need to take advantage of the big screen.
How scene-stealing cinema campaigns give your brand the red carpet treatment
Talking to consumers is harder than ever, says Clare Turner, Chief Commercial Officer at Pearl & Dean. Too much noise, too many interruptions... but research suggests cinema can play a starring role, and not just on the screen.
How brands can engage the parents of a new generation
The next generation are a key demographic for many brands and marketers, but Generation A has little-to-no spending power; it's their parents who hold the pursestrings. So, asks Clare Turner, Chief Commercial Officer at Pearl & Dean, how do you engage them?
Don't be afraid of advertising around horror films
Horror isn’t just for Halloween, says Clare Turner, CCO at Pearl & Dean. If brands can get over their fear-by-association of frightening flicks, they can have Gen Z in the palm of their hands.
A Wicked game; the power of musicals in advertising
If brands can hit the right note, then getting involved with one of the many movie musicals hitting cinemas can pay dividends. Here, Clare Turner, Chief Commercial Officer at Pearl & Dean, sings the praises of partnering with song and dance films.