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Claire Prince

Claire Prince

Insight
11th Jun 2025
What the F1 movie teaches us about authentic branded entertainment

What the F1 movie teaches us about authentic branded entertainment

With F1 The Movie soon to hit cinema screens, Claire Prince, Head of Branded Entertainment at EssenceMediacom, looks at how some brands have successfully integrated themselves into entertainment, and why not being afraid to get real has seen them first across the finish line.

Insight
4th Apr 2024
Why brand-funded programming is the future of TV entertainment

Why brand-funded programming is the future of TV entertainment

With traditional TV advertising in a slump, the 'normal' way for brands to interact with television audiences is changing. Claire Prince, Head of Branded Entertainment at EssenceMediacom, says this creates an opportunity for brands to both support the TV industry and redefine their relationship with broadcasters.

Claire Prince

Claire Prince

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