Charlene Chandrasekaran
Insight
16th Mar 2023
Oh baby! Why parenting brands need to go beyond 'happy mum, happy baby'
Ahead of Mother's Day this weekend in the UK, Charlene Chandrasekaran, Executive Creative Director at The Or, examines the differences between parenting in the real world and parenting from the point of view of brands, asking; why aren't advertising campaigns more authentic?