Alex Taylor-Smith
Insight
4th Dec 2025
How Clarks has managed to stay on the front foot for two centuries
It's often said that getting to the top is the easy part; it's staying there that takes the effort. If you're a brand, you might want to follow the footsteps Clarks shoes, says Alex Taylor-Smith, Director at children’s media specialist Generation Media, because it's won the hearts and minds of generations of people.