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Alex Brown

Alex Brown

Insight
1st May 2025
Shift happens; brands and evolving sports fandoms

Shift happens; brands and evolving sports fandoms

From shows like Drive to Survive to inclusive social media trends, sports fandom is evolving, embracing new audiences and giving brands new ways to engage. Alex Brown, Head of Sport & Entertainment (UK) at EssenceMediacom, investigates.

Insight
5th Jul 2024
How can brands score at Euro 2024?

How can brands score at Euro 2024?

We're getting to the business end of the Euros, but which brands have played a blinder so far, and how can other brands get on the scoresheet in the future? Alex Brown, Head of Sport & Entertainment UK at EssenceMediacom, goes over the tactics.

Alex Brown

Alex Brown

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