A journey through fractured memories

This compelling new promo from Dadbod Films' Sam Davis takes the viewer on a journey through a series of scenes that are prosaic on one level, but strange and beautiful on another.

Created using a process called photogrammetry, it encompasses tens of thousands of photographs being stitched together using artificial intelligence to produce giant 3D models. "We were then able to fly a camera seamlessly through this digital world mimicking the movement of thought," explains Davis. "These scenes, inspired by long chats with Dave [Balfe] from the band, and from the lyrics themselves, touch on the past, loss, freedom and addiction. Something we all face at some point.

"I have wanted to explore photogrammetry for a couple of years, with the idea of creating a giant world from it. Hearing of how this track was put together, through the use of old recordings, WhatsApp messages and samples, it made a lot sense to create a video in a similar way - taking 10s of thousands of images in order to create one solid piece.

"The use of photogrammetry seemed to pair up with visualising memories, as you often only remember the core of the memory; the person you were talking to, the item you were holding etc. Photogrammetry works in a similar way. The person or object that appears most in the collection of images is generated with the most accuracy, leaving everything else to distort."