The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Onyx’s uplifting athletic journey
Alex Cook's gorgeously crafted spot for the weightlifting equipment brand captures one young woman’s journey to achieving her Olympic dreams.
Kiran Koshy pockets the difference in Grab's offerings
The delivery service's Unlimited subscription's savings are given handy places to hide in this deliciously surreal spot from agency Gigil.
Tottenham Hotspur turns to the dark side
Players and fans reveal their daring alter-egos in Chris Ranson’s punchy spot, marking the launch of Nike’s black away kit for the UK football team.
KFC gives a helping hand to gluttony
Buying delicious KFC for your family is the easy part; getting it home to them uneaten is where the real challenge lies.
Buenossimo's ineffable ad break
An entire ad shoot is left dumbstruck by the flavour of Revey's potted snack in this funny campaign from Marcom Edge Morocco and Sherif Mounir.
GODMODE’s cosmic world of cosmetics
The worlds of beauty and gaming collide in a whimsical, anime-inspired spot directed by Gary Levesque for the make-up brand.
Orange flies the flag for Les Bleues
The mobile network provider tackles the issues faced by French female footballers in the run up to this year's UEFA Women's Euro 2025.
IKEA’s table of two halves
In a simple and heartfelt series of spots directed by Jakob Marky, the homeware brand uses its products to sensitively capture life’s ups and downs.
Jake Mavity gets under the skin with Calico
This short film, released to coincide with World Vitiligo Day, features a young girl and her unusual relationship with a calico goldfish.
Hugues De La Brosse horses around for Motrio
A cowboy tames an unexpectedly steely stallion in the director’s comedic and cinematic campaign for the French garage brand.
Oli Beale's social takedown
The ECD's debut film as a director sees a pair of friends (played by Leila Farzad and Fiona Button) attempt to craft a reputation-shattering social media post to destroy an unfaithful partner.
Decathlon celebrates life in motion
A charming trio of spots, directed by Emily Maye for the sporting goods retailer, capture the benefits that physical activity brings to our lives.
Leon Vynehall’s inner voyage
The UK music producer embarks on a surreal, subconscious journey in a cinematic promo for his track Cruel Love directed by Alex Takács.
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Haim hit up some British hunks
In a dreamy vid for new track All Over Me, Object & Animal director Ferina matches the songbird sisters up to Will Poulter, Archie Madekwe, and Nabhaan Rizwan.
VanMoof takes flight
Folkert Verdoorn’s imaginative new spot for the e-bike brand transforms a city commute into a vibrant airborne adventure.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Jack White’s electrifying sermon
American actor John C. Reilly stars as an impassioned preacher in a punchy promo for the blues rock artist’s fast-paced track Archbishop Harold Holmes.
LeBron rethinks retirement with Amazon Prime
The American professional basketball player imagines the extracurricular activities he could take up in retirement in a fun spot directed by Hungry Man’s Wayne McClammy.
Oban's dram dash
Uncommon and Smuggler collaborate on a scenic spot in which a distillery manager goes the distance to provide a sly snifter.
BBC's Euro 2025 spot's got the world in stop-motion
This new spot from BBC Creative is a bold, colourful and impactful stop-motion film that champions the players who'll be lighting up the pitches of Switzerland this summer.
Cinnamon Toast Crunch’s confessions of a cereal killer
The breakfast cereal brand taps in the world of true-crime content in a playful pair of spots animated by Passion Pictures.