The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Mischief shows that insulting ponies is bad for your e.l.f.
Rebecca Black voices the 'small-boned horse' in this witty, ongoing campaign from Mischief @ No Fixed Address and Hungry Man.
L'Oreal gets comfortable in its skin
This beautiful and intimate film is a portrait of people who have struggled to to accept the skin they were born with.
Mentos' fresh take on an old jingle
One of the '90s most famous earworms gets a Gen Z/Gen Alpha update courtesy of Carter Vail, Highdive and SNL veteran Hannah Levy.
The anthropomorphism of Al Rajhi Bank
The Egyptian banking brand’s unusual campaign celebrates the human touch with a scintillating spot directed by Amr Haddad.
The Chicago Hearing Society's attention to intention
FCB Chicago and creative partner Rakish Entertainment's project, Caption with Intention, sees the first major overhaul of film and television captioning since the 1970s.
Pressbyrån lops off its logo for freedom
For its annual collaboration with Reporters Without Borders, the Swedish convenience store chain bisects its branding – making a bold statement for World Press Freedom Day.
Telstra captures arts and minds
The Aussie comms giant launch is a charming campaign aiming to inspire more people in the country to embrace the visual arts.
Pirtek drops the drama
Recently launched creative studio Rick Barry deliberately avoids spectacle in its debut for industrial supplier Pirtek.
Lil Nas X shows the power of pink in his HOTBOX
The star's new promo, shot by Elias Talbot through Durable Goods, matches a minimalist aesthetic with a deliciously authentic and unapologetically camp style.
Life 360's morbid musical
A seemingly sweet musical number takes a darker turn in this funny and impactful spot for Life360, an app to help families stay connected.
Olivia Colman's treasured crumpets
In a witty spot for Warburton's from Declan Lowney, the Oscar-winning representative of D.O.N.T. (Department Of National Treasures) inspects the bakery's offerings.
DIRECTV baldly goes where no MLB star has gone before
Top baseball players feature in a hilarious spoof music video - minus their beloved barnets - celebrating the American television channel distributor's satellite-free viewing.
Corona celebrates a century under the sun
The Mexican beer brand captures 100 years of beach culture in a gorgeously crafted campaign by Wieden+Kennedy.
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Lucy Knox’s teenage dreams
The award-winning Australian screenwriter and director releases a beautifully shot short film following the reflections of a group of eighteen-year-olds as they graduate high school.
SLATE’s dead funny business
A fun, satirical spot from the customisable EV brand captures a day in the life of a family-owned human taxidermy company.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Wilkinson Sword’s hair today, gone tomorrow
The shaving tech brand launches a – literally in parts – cheeky new spot directed by Caviar’s Marielle Heller, that looks at the reality of bodily hair maintenance.
Kean Kavanagh’s dime store Elvis
What happens when you mix the hilariously debauched priest Father Jack (from UK sitcom Father Ted) with the former King of Rock n Roll? Watch this brilliant promo helmed by Kojaque to find out.
The New Yorker covers a century of history
The NY-based periodical marks 100 years of reporting on culture and current events with a captivating animation showcasing past cover artworks.
Heineken's digital dystopia
LePub’s star-studded campaign for the beer brand, featuring Joe Jonas, encourages adults to put down their phones and prioritise real life relationships.
Omo’s shame removal solution
The detergent brand releases an affecting campaign highlighting the stigma around period stains and menstruation.