The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
Kicking off shots' Animation Focus, Chris Chapman, Creative Director of Design, adam&eveDDB, explores the oft-ignored importance of movement in creating a brand’s identity and messaging.
Beyond rom coms: How brands can engage today’s female film fans
While cinema audiences have traditionally skewed male, things are changing. With a series of more female-focussed releases, and with women more cinematically engaged, Clare Turner, Chief Commercial Officer at Pearl & Dean, looks at how and why advertisers need to take advantage of the big screen.
Creativity versus class; the great brain robbery
Creativity is steadily being siphoned off. It's created by the few and attended by the few, with the creative industries completely shutting out the working classes. Cannes, says shots Culture Editor Amy Kean, is a perfect example.
Beyond lived experience: the responsibility of telling someone else’s story
Rachel McDonald, the director behind last year’s powerful short film Hermanos – about migrant families separated at the US border – explores the sensitivities required, and the privilege of, portraying someone else’s narrative.
What the F1 movie teaches us about authentic branded entertainment
With F1 The Movie soon to hit cinema screens, Claire Prince, Head of Branded Entertainment at EssenceMediacom, looks at how some brands have successfully integrated themselves into entertainment, and why not being afraid to get real has seen them first across the finish line.
Disability, accessibility and the fight to get to Cannes
A recent LinkedIn post from Kelly Gordon about her inability to attend the Cannes Lions due to her wheelchair use has seen a deluge of questions and many offers of help. Here, Gordon, a Co-Founder of With Not For, and her business partner Emma Gardner, talk about the issues around disability in the workplace, the struggle to make it to the Croisette, and what you can do to help.
AI-pocalypse Now; the great creative panic
With the release of Google's Veo 3, which gives AI images the ability to talk, artificial intelligence has taken another leap forward. But, says Chris Baker, Head of New Business at Park Village, don't bow down to the hype, because the human fingerprint will always win out.
Beyond the screen: How the next five years will redefine how we watch
Audiences are used to a defined frame and a curated viewing experience. But, asks Patrick Gather, Chief Innovation Officer and Creative Director at Wonderhatch, as our viewing habits broaden and technology evolves, how might the way we watch change in the coming years?
A whaley good outcome for Ms Blue
Andy Fontana, technical product specialist at Leica Geosystems and Jess Marley, VAD Senior Supervisor at Halon Entertainment talk us through the process of renovating and digitising a blue whale's skeleton: a groundbreaking project that saw film production tech repurposed to preserve an important environmental artefact.