Cinnamon Toast Crunch’s confessions of a cereal killer
The breakfast cereal brand taps in the world of true-crime content in a playful pair of spots animated by Passion Pictures.
Squarespace spot clicks into place
This clever ad for the web building brand riffs on the Australian country tune Click Go the Shears, repurposing it as a modern anthem for tradespeople who need to craft their own digital footprints.
Channel 4 goes too far
In a deliciously tongue-in-cheek celebration of the channel's 'Altogether Different' philosophy, newsreader Phil Gayle presents a series of clips for which he's sorry (not sorry).
You'll go cuckoo over the cute star of Telstra's new campaign
Nexus Studios director Laurie Rowan creates an endearingly disgruntled brand mascot to life in this witty series of short spots from +61 and Bear Meets Eagle On Fire.
DJ Snake soundtracks a survival story
Valentin Guiod’s captivating short film for the Paris-born musician’s track Sabali follows the treacherous journey of a clandestine migrant.
UNICEF scores with a touching film about play
For International Day of Play, the children’s humanitarian organisation launches a simple yet heartwarming spot that cleverly pairs home videos with sports commentaries.
Todd + Kylie's epicus advertium
In a fun-loving promo for Ubisoft's Anno 117: Pax Romana, the Psyop duo and agency Wieden+Kennedy Amsterdam meld animation and in-game engine footage to bring the era (and its statues) to life.
Maribou State's moving memento
Director Giordano Maestrelli’s evocative music video for the band’s track All I Need, brilliantly captures memories of a lost love using an innovative zoetrope technique.
Cinnamon Toast Crunch’s confessions of a cereal killer
The breakfast cereal brand taps in the world of true-crime content in a playful pair of spots animated by Passion Pictures.
Squarespace spot clicks into place
This clever ad for the web building brand riffs on the Australian country tune Click Go the Shears, repurposing it as a modern anthem for tradespeople who need to craft their own digital footprints.
Channel 4 goes too far
In a deliciously tongue-in-cheek celebration of the channel's 'Altogether Different' philosophy, newsreader Phil Gayle presents a series of clips for which he's sorry (not sorry).
You'll go cuckoo over the cute star of Telstra's new campaign
Nexus Studios director Laurie Rowan creates an endearingly disgruntled brand mascot to life in this witty series of short spots from +61 and Bear Meets Eagle On Fire.
DJ Snake soundtracks a survival story
Valentin Guiod’s captivating short film for the Paris-born musician’s track Sabali follows the treacherous journey of a clandestine migrant.
UNICEF scores with a touching film about play
For International Day of Play, the children’s humanitarian organisation launches a simple yet heartwarming spot that cleverly pairs home videos with sports commentaries.
Todd + Kylie's epicus advertium
In a fun-loving promo for Ubisoft's Anno 117: Pax Romana, the Psyop duo and agency Wieden+Kennedy Amsterdam meld animation and in-game engine footage to bring the era (and its statues) to life.
Maribou State's moving memento
Director Giordano Maestrelli’s evocative music video for the band’s track All I Need, brilliantly captures memories of a lost love using an innovative zoetrope technique.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Laurie Rowan made a cutesy curmudgeon
With its new work for Telstra, Nexus Studios has given us the most precious pessimist in recent memory. We caught up with director Laurie Rowan to find out how character design and vocal performance can sell such a sweet idea.
How Pika gave us the darkest app ad ever
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
How OVO gave life to electrical appliances
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
The Gardening Club welcomes Colin Davis
The Sweetshop’s AI creative studio The Gardening Club, welcomes Colin Davis as Global Head of Innovation.
Good Behavior hires GRG Partners for Midwest representation
GRG Partners is an independent firm representing film and commercial directors in the world. The firm’s partners are Gay Guthrey, Katy Richter and Heather Guillen.
Underhill signs Director Chris Grosso to roster
With a body of work that spans cult television, standout branded campaigns, and everything in between, Grosso’s creative sensibility brings a singular energy to the commercial space.
Directing duo Garra joins Armoury
Led by Iris Vallés and Alex Olten, Garra is the creative union of two boundary-pushing talents whose backgrounds span photography, video, fashion, and art direction.
The Garage expands leadership team
The Garage welcomes new Managing Director Robert Mulligan and Senior Executive Producer Blake Rice to the team.
Future Lions 2025 announces winners
Future Lions 2025 celebrates bold thinking and visionary talent. AKQA and The Wall Street Journal honour the winning ideas shaping the future of creativity at Cannes Lions.
- Apple Watch shows us Suzuki-san’s heart story
- Biffy Clyro give us a little love
- First Horizon Bank takes a fantastical journey
- The 90s are back with Instacart
- Anyone can be super
- Wyndham Hotels & Resorts launch a new brand platform
- Purolator tackles hunger in new campaign
- Google Pixel celebrate football of a new generation
- UroLift hangs out with the Prostate Monster
- Ventete release new aH-1 helmet campaign
The Gardening Club welcomes Colin Davis
The Sweetshop’s AI creative studio The Gardening Club, welcomes Colin Davis as Global Head of Innovation.
Good Behavior hires GRG Partners for Midwest representation
GRG Partners is an independent firm representing film and commercial directors in the world. The firm’s partners are Gay Guthrey, Katy Richter and Heather Guillen.
Underhill signs Director Chris Grosso to roster
With a body of work that spans cult television, standout branded campaigns, and everything in between, Grosso’s creative sensibility brings a singular energy to the commercial space.
Directing duo Garra joins Armoury
Led by Iris Vallés and Alex Olten, Garra is the creative union of two boundary-pushing talents whose backgrounds span photography, video, fashion, and art direction.
The Garage expands leadership team
The Garage welcomes new Managing Director Robert Mulligan and Senior Executive Producer Blake Rice to the team.
Future Lions 2025 announces winners
Future Lions 2025 celebrates bold thinking and visionary talent. AKQA and The Wall Street Journal honour the winning ideas shaping the future of creativity at Cannes Lions.
The Talent
Brent Anderson: Harnessing the next wave
Brent Anderson, the Global Chief Creative Officer for TBWA\Media Arts Lab, talks to Tim Cumming about branding, creativity, simplicity, and how to surf, survive and thrive in a world of rapid and radical change.
Natsuki Urayama is staying true to the story
Natsuki Urayama, the young Japanese director of acclaimed short film Cut, opens up to Tim Cumming about her life, her nascent career and her ultimate goals within Japan’s creative industries.
Young Arrows targets the future
Co-chairs of the 2025 Young Arrows, Jane Dilworth and James Guy, talk to Tim Cumming about new work, encouraging new talent, and the secrets of success in an industry in constant flux.
The Inspiration
On My Radar: Thasorn Boonyanate
Thasorn Boonyanate, Chief Creative Officer at BBDO Bangkok, on the best work of the year, the films he's enjoyed, what Cannes means to him, and his one tip for Cannes survival.
Lynsey Atkin: A Few Of My Favourite T̶h̶i̶n̶g̶s̶ Books
In a Cannes-tastic variation on our usual feature, Baby Teeth Founder and Partner Lynsey Atkin talks us through the tomes that are worth the extra baggage space on EasyJet.
Cannes Contenders: Japan
Diana Ganea, Art Director at UltraSuperNew, looks at some of the amazing AI-related, stunningly filmed and ingeniously situated campaigns that might pick up awards for the region.
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With F1 The Movie soon to hit cinema screens, Claire Prince, Head of Branded Entertainment at EssenceMediacom, looks at how some brands have successfully integrated themselves into entertainment, and why not being afraid to get real has seen them first across the finish line.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
