Project Yellow Light's distractingly devastating PSA
Created by The Martin Agency and shot by Le Pac's Quentin Deronzier, Love Story tells a heartbreaking tale of teenage life.
National Autistic Society’s world of difference
An emotional, documentary-style short film from the National Autistic Society captures the relationship between a dad and his nine-year-old daughter, both of whom are autistic.
Jonas Perkmann and Felix Foltas solve a technological enigma
In an absurd and action-packed spec spot, the director reveals the real reason why a USB stick only fits when you turn it over three times.
Oat Cult's wicker pan
In a wickedly sinister tribute to cult horror, agency Insiders and Three Shades Creative give a decidedly Midsommar feel to probiotic overnight oats.
Celebs share fragging fables for Call Of Duty: Warzone
In a mixed-media series of films from agency Waste Creative, each delightfully animated in a different style by This Thing of Ours, Chicharito (Javier Hernández), Rob Beckett, Declan Rice, Tinashe, Ahmed Sylla, and Juan Soto give excitable accounts of in-game encounters.
David Bartels' advertising anecdotes
You may not know the name, but you'll definitely recognise some of the work, as this short documentary tells us the fascinating story of art director David Bartels.
FKA Twigs gets passionate about performance
The English singer and dancer pitches a promo to a disgruntled music exec in a captivating film for her track Childlike Things, featuring North West, Kevin Smith and Jake Shane
Florence Poppy Deary’s complaisant captain
A sinking ship is too proud to call for help in a hilarious short film from Biscuit’s new comedy director.
Project Yellow Light's distractingly devastating PSA
Created by The Martin Agency and shot by Le Pac's Quentin Deronzier, Love Story tells a heartbreaking tale of teenage life.
National Autistic Society’s world of difference
An emotional, documentary-style short film from the National Autistic Society captures the relationship between a dad and his nine-year-old daughter, both of whom are autistic.
Jonas Perkmann and Felix Foltas solve a technological enigma
In an absurd and action-packed spec spot, the director reveals the real reason why a USB stick only fits when you turn it over three times.
Oat Cult's wicker pan
In a wickedly sinister tribute to cult horror, agency Insiders and Three Shades Creative give a decidedly Midsommar feel to probiotic overnight oats.
Celebs share fragging fables for Call Of Duty: Warzone
In a mixed-media series of films from agency Waste Creative, each delightfully animated in a different style by This Thing of Ours, Chicharito (Javier Hernández), Rob Beckett, Declan Rice, Tinashe, Ahmed Sylla, and Juan Soto give excitable accounts of in-game encounters.
David Bartels' advertising anecdotes
You may not know the name, but you'll definitely recognise some of the work, as this short documentary tells us the fascinating story of art director David Bartels.
FKA Twigs gets passionate about performance
The English singer and dancer pitches a promo to a disgruntled music exec in a captivating film for her track Childlike Things, featuring North West, Kevin Smith and Jake Shane
Florence Poppy Deary’s complaisant captain
A sinking ship is too proud to call for help in a hilarious short film from Biscuit’s new comedy director.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
How Joe Connor caught Gregory Alan Isakov’s wave length
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
How GoDaddy got Goggins in goggles
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
Imposter signs The Kummerl Twins to its roster
Dynamic director duo The Kummerl Twins unique perspective brings a fresh, honest voice to Imposter’s world-class talent lineup.
SCHROM x Yacht Club sign with Golden Owl for east coast representation
SCHROM x Yacht Club offers a cohesive approach to creative, production, and post for brand and agency clients.
Director Alicia MacDonald joins Alldayeveryday
Known for her sharp comedic timing and human-centred storytelling, MacDonald brings her talent for advertising, branded content, and entertainment to the US market.
Out of the Box's latest sessions are OK to Go live
OK Go frontman and Park Pictures director Damian Kulash sits down for an in-person In Conversation with Jason Kreher, plus Mother LA’s Biz Anderson and Jed Cohen break down the brand strategies behind sating stoners munchies - the two latest sessions announced for our LA Out of the Box event.
Emily Maye joins La Pac
Production company La Pac welcome Emily Maye for exclusive representation in France.
Shoot once, edit never: the raw magic of straight 8
What if your next film had to be made in one take — no do-overs, no cutting room, and no fixing it in post? That’s the dare behind straight 8, the Super 8mm filmmaking challenge that invites creatives to strip everything back and trust their instincts. With its industry Shootout now open for business, will you take the challenge?
- Set sail on the Destiny with Disney
- WTBR launches let's get back to pretzels again campaign
- Nike China brings the Air Max Dn8 to life
- Le GED and Cossette bring their own spin to POM Tortillas
- O Boticário launch new Clash fragrance
- Actron Rapid Action presents Race Against Time
- Lincoln’s mic drop with all-new Navigator and Serena Williams
- Yung Lean is a Babyface Maniac
- Director Diego Contreras reflects on the immigrant journey
- Shell sells us the story of Souad
Imposter signs The Kummerl Twins to its roster
Dynamic director duo The Kummerl Twins unique perspective brings a fresh, honest voice to Imposter’s world-class talent lineup.
SCHROM x Yacht Club sign with Golden Owl for east coast representation
SCHROM x Yacht Club offers a cohesive approach to creative, production, and post for brand and agency clients.
Director Alicia MacDonald joins Alldayeveryday
Known for her sharp comedic timing and human-centred storytelling, MacDonald brings her talent for advertising, branded content, and entertainment to the US market.
Out of the Box's latest sessions are OK to Go live
OK Go frontman and Park Pictures director Damian Kulash sits down for an in-person In Conversation with Jason Kreher, plus Mother LA’s Biz Anderson and Jed Cohen break down the brand strategies behind sating stoners munchies - the two latest sessions announced for our LA Out of the Box event.
Emily Maye joins La Pac
Production company La Pac welcome Emily Maye for exclusive representation in France.
Shoot once, edit never: the raw magic of straight 8
What if your next film had to be made in one take — no do-overs, no cutting room, and no fixing it in post? That’s the dare behind straight 8, the Super 8mm filmmaking challenge that invites creatives to strip everything back and trust their instincts. With its industry Shootout now open for business, will you take the challenge?
The Talent
The G/Jems' 24 carat creativity
Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
The Inspiration
Peer Review: Michael Sagol
With a career spanning all things from creating Oscar-winning work to wrangling rats, Caviar founder and EP Michael Sagol shares the importance of trusting your gut, embracing the chaos, and empowering the people around you.
Peer Review: Marty McMullan
Senior Colourist at Freefolk, Marty McMullan, shares the creatives and films that have inspired him, from Jill Bogdanowicz's perfectly balanced colour on Joker to the striking tones of Spielberg's West Side Story.
On My Radar: Spencer MacDonald
Voyager director Spencer MacDonald highlights a 1960s film which, these days, seems more like a documentary, loves an artist whose work champions sanity, and appreciates the creative influence of psilocybin mushrooms.
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Drawing from his recent experience of creating a documentary series for Nissan, Dark Horses Chief Creative Officer Steve Howell shares his insights, tips, and what advertising filmmakers should expect if they want to dip their toes into long-form content.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.