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Cinnamon Toast Crunch’s confessions of a cereal killer

Cinnamon Toast Crunch’s confessions of a cereal killer

The breakfast cereal brand taps in the world of true-crime content in a playful pair of spots animated by Passion Pictures.

Squarespace spot clicks into place

Squarespace spot clicks into place

This clever ad for the web building brand riffs on the Australian country tune Click Go the Shears, repurposing it as a modern anthem for tradespeople who need to craft their own digital footprints.

Channel 4 goes too far

Channel 4 goes too far

In a deliciously tongue-in-cheek celebration of the channel's 'Altogether Different' philosophy, newsreader Phil Gayle presents a series of clips for which he's sorry (not sorry).

You'll go cuckoo over the cute star of Telstra's new campaign

You'll go cuckoo over the cute star of Telstra's new campaign

Nexus Studios director Laurie Rowan creates an endearingly disgruntled brand mascot to life in this witty series of short spots from +61 and Bear Meets Eagle On Fire.

DJ Snake soundtracks a survival story

DJ Snake soundtracks a survival story

Valentin Guiod’s captivating short film for the Paris-born musician’s track Sabali follows the treacherous journey of a clandestine migrant.

UNICEF scores with a touching film about play

UNICEF scores with a touching film about play

For International Day of Play, the children’s humanitarian organisation launches a simple yet heartwarming spot that cleverly pairs home videos with sports commentaries.

Todd + Kylie's epicus advertium

Todd + Kylie's epicus advertium

In a fun-loving promo for Ubisoft's Anno 117: Pax Romana, the Psyop duo and agency Wieden+Kennedy Amsterdam meld animation and in-game engine footage to bring the era (and its statues) to life.

Maribou State's moving memento

Maribou State's moving memento

Director Giordano Maestrelli’s evocative music video for the band’s track All I Need, brilliantly captures memories of a lost love using an innovative zoetrope technique.

The Craft

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

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The Gardening Club welcomes Colin Davis

The Gardening Club welcomes Colin Davis

The Sweetshop’s AI creative studio The Gardening Club, welcomes Colin Davis as Global Head of Innovation.

Good Behavior hires GRG Partners for Midwest representation​

Good Behavior hires GRG Partners for Midwest representation​

GRG Partners is an independent firm representing film and commercial directors in the world. The firm’s partners are Gay Guthrey, Katy Richter and Heather Guillen.

Underhill signs Director Chris Grosso to roster

Underhill signs Director Chris Grosso to roster

With a body of work that spans cult television, standout branded campaigns, and everything in between, Grosso’s creative sensibility brings a singular energy to the commercial space.

Directing duo Garra joins Armoury

Directing duo Garra joins Armoury

Led by Iris Vallés and Alex Olten, Garra is the creative union of two boundary-pushing talents whose backgrounds span photography, video, fashion, and art direction.

The Garage expands leadership team

The Garage expands leadership team

The Garage welcomes new Managing Director Robert Mulligan and Senior Executive Producer Blake Rice to the team.

Future Lions 2025 announces winners

Future Lions 2025 announces winners

Future Lions 2025 celebrates bold thinking and visionary talent. AKQA and The Wall Street Journal honour the winning ideas shaping the future of creativity at Cannes Lions.

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The Talent

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Claire Prince written by Claire Prince

With F1 The Movie soon to hit cinema screens, Claire Prince, Head of Branded Entertainment at EssenceMediacom, looks at how some brands have successfully integrated themselves into entertainment, and why not being afraid to get real has seen them first across the finish line.

The Showcase

Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.

The Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

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