Sprite feels the burn
A playful, fiery montage from the fizzy drink brand celebrates sadistic spice lovers who pair hot food with Sprite.
Are friends (and neighbours) electric?
Leo UK and Škoda challenge the UK’s electric car stereotypes in this witty campaign about a judgy neighbourhood.
BHD shoots from the heart
A father learns to play wheelchair basketball so he can teach with his son in a heartwarming campaign from the Dominican Republic based bank.
Ocado’s life in lists
Uncommon’s campaign for the online grocer cleverly blends inventories of essential staples with more emotional tallies.
HOKA's community spirit
This new campaign for HOKA looks at the potential hardships of running, and how those hardships are mitigated by the people you surround yourself with.
NeoConnessi's cinematic tech-talk
This new campaign for NeoConnessi takes a cinematic approach to explaining the potential travails parents face when it comes to helping guide their kids in a digitally enabled world.
Joana Bosch's beautiful break in the clouds
The filmmaker's poetic short looks to the skies to contemplate brotherly love and loss.
Private Island's discontented AInfluencer
The AI artisans craft a barmy, boisterous film in which an emotional content creator speeds through his virtual life.
Sprite feels the burn
A playful, fiery montage from the fizzy drink brand celebrates sadistic spice lovers who pair hot food with Sprite.
Are friends (and neighbours) electric?
Leo UK and Škoda challenge the UK’s electric car stereotypes in this witty campaign about a judgy neighbourhood.
BHD shoots from the heart
A father learns to play wheelchair basketball so he can teach with his son in a heartwarming campaign from the Dominican Republic based bank.
Ocado’s life in lists
Uncommon’s campaign for the online grocer cleverly blends inventories of essential staples with more emotional tallies.
HOKA's community spirit
This new campaign for HOKA looks at the potential hardships of running, and how those hardships are mitigated by the people you surround yourself with.
NeoConnessi's cinematic tech-talk
This new campaign for NeoConnessi takes a cinematic approach to explaining the potential travails parents face when it comes to helping guide their kids in a digitally enabled world.
Joana Bosch's beautiful break in the clouds
The filmmaker's poetic short looks to the skies to contemplate brotherly love and loss.
Private Island's discontented AInfluencer
The AI artisans craft a barmy, boisterous film in which an emotional content creator speeds through his virtual life.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How the BBC and Blinkink sculpted excitement for the UEFA Women’s Euro
Handmade down to the last thumbprint, the BBC’s UEFA Women’s Euro trailer brings football’s biggest stars to life in an intricate and action-packed claymation. We spoke to BLINKINK producer Rebecca Little about painstaking craft, uplifting tone, and why traditional techniques still score big in an increasingly digital world.
How Laurie Rowan made a cutesy curmudgeon
With its new work for Telstra, Nexus Studios has given us the most precious pessimist in recent memory. We caught up with director Laurie Rowan to find out how character design and vocal performance can sell such a sweet idea.
How Pika gave us the darkest app ad ever
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
How OVO gave life to electrical appliances
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
Jordi Urbea becomes CEO of Ogilvy Spain
Jordi Urbea [pictured left], previously CEO of Ogilvy Barcelona, will become CEO of Ogilvy Spain to work alongside Chief Creative Officer Roberto Fara.
Julita Conde heads to Blinkink
Conde is an accomplished young director who specialises in crafting captivating mixed audiovisual media.
Amanda Drum promoted to VP at Press Kitchen
Press Kitchen celebrates 25 year milestone with promotion of Amanda Drum [left, middle] to VP, plus two staff additions, PR Specialist Skylar Davis [left, left] and PR Assistant Toby Shapiro [left, right].
Director Torstein Bjørklund joins Sparks
Torstein's career began as an actor but he soon found his true calling on the other side of the camera as a director.
Emile Rafael signs for electriclime°
electriclime° signs visionary filmmaker Rafael for exclusive representation across Asia, MENA and Australia.
BITE Collective signs Kristy Snell
With a background in food styling, Snell merges playful art direction with strategic brand storytelling, bringing a fresh, unexpected approach to food imagery.
- Declan Rice drops his own limited edition Müller Rice flavour
- Zara Home enjoys the summer
- Rodda’s Clotted Cream serves up sweet treats in first TVC
- Kode crafts a bold launch film for NOTHING’s Headphones (1)
- He got the money
- Angel Du$t rocks to the beat
- Zillow gives us a tour of the Baxter Building
- KIA America embarks on epic road trip
- Ben's Original launch global brand platform
- The magic of going further with VW
Jordi Urbea becomes CEO of Ogilvy Spain
Jordi Urbea [pictured left], previously CEO of Ogilvy Barcelona, will become CEO of Ogilvy Spain to work alongside Chief Creative Officer Roberto Fara.
Julita Conde heads to Blinkink
Conde is an accomplished young director who specialises in crafting captivating mixed audiovisual media.
Amanda Drum promoted to VP at Press Kitchen
Press Kitchen celebrates 25 year milestone with promotion of Amanda Drum [left, middle] to VP, plus two staff additions, PR Specialist Skylar Davis [left, left] and PR Assistant Toby Shapiro [left, right].
Director Torstein Bjørklund joins Sparks
Torstein's career began as an actor but he soon found his true calling on the other side of the camera as a director.
Emile Rafael signs for electriclime°
electriclime° signs visionary filmmaker Rafael for exclusive representation across Asia, MENA and Australia.
BITE Collective signs Kristy Snell
With a background in food styling, Snell merges playful art direction with strategic brand storytelling, bringing a fresh, unexpected approach to food imagery.
The Talent
Anna Ginsburg: Drawing from life
From intimate explorations of the female body to psychedelic tales of millennial medusas, animator and Strange Beast Creative Director Anna Ginsburg has carved out a space for fiercely personal, emotionally resonant storytelling. She talks to Amy Hey at OFFF Festival about her creative evolution and the power of animation in presenting sensitive subjects.
Materials girl: Hayley Morris
From cut paper and clay, to repurposed lace doilies and foraged leaves, stop-motion animator Hayley Morris revels in rich textures - embracing a joyfully analogue approach to bringing her miniature masterpieces to life.
The Way I See It: Charlie Crompton
Until recently, as the Founding Partner of Rogue Films, Charlie Crompton was at the helm of one of the UK’s most respected and awarded production companies. Having stepped away last year to take on a new adventure, he talks to Danny Edwards about trying to follow in the footsteps of The Jam, attempting to conduct and support creative talent, and having “a hittable face”.
The Inspiration
Playlist: Garra
This week we hear from Armoury directing duo Garra where they talk the promising future of the promo industry, working with the total package that is Rosalia, and sneaky people watching sessions...
Peer Review: Natalie Labarre
From painterly pictures and broadway puppets to punky autobiographical films, Hornet animator and director Natalie Labarre shares work that pushes the hand drawn elements of animation and packs a surreal, metaphorical gut-punch.
On My Radar: Ben Consmueller & Ilia Lipsman
Ben Consmueller [left] and Ilia Lipsman, directing duo and Co-Founders at Far & Away, talk tech, TV and storytelling as they reveal what's on their creative radar.
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Jelly’s Head of Film, Sue Loughlin, argues that it’s time brands moved beyond food porn and embraced animation as their secret ingredient.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.