Ribena's taste of nostalgia
A new campaign for the iconic British drink takes us on a familial trip down memory lane.
Nike and Patta's soleful collaboration
This new promo-cum-commercial for Nike and Patta's collaboration takes place within the air bubble in the sole of some Air Max 90s.
Nike's football revolution will be televised
The sportswear brand taps into the strange world of late-night TV in a thrilling mixed-media campaign celebrating world’s most ferocious footballers.
Onyx’s uplifting athletic journey
Alex Cook's gorgeously crafted spot for the weightlifting equipment brand captures one young woman’s journey to achieving her Olympic dreams.
Kiran Koshy pockets the difference in Grab's offerings
The delivery service's Unlimited subscription's savings are given handy places to hide in this deliciously surreal spot from agency Gigil.
Tottenham Hotspur turns to the dark side
Players and fans reveal their daring alter-egos in Chris Ranson’s punchy spot, marking the launch of Nike’s black away kit for the UK football team.
KFC gives a helping hand to gluttony
Buying delicious KFC for your family is the easy part; getting it home to them uneaten is where the real challenge lies.
Buenossimo's ineffable ad break
An entire ad shoot is left dumbstruck by the flavour of Revey's potted snack in this funny campaign from Marcom Edge Morocco and Sherif Mounir.
Ribena's taste of nostalgia
A new campaign for the iconic British drink takes us on a familial trip down memory lane.
Nike and Patta's soleful collaboration
This new promo-cum-commercial for Nike and Patta's collaboration takes place within the air bubble in the sole of some Air Max 90s.
Nike's football revolution will be televised
The sportswear brand taps into the strange world of late-night TV in a thrilling mixed-media campaign celebrating world’s most ferocious footballers.
Onyx’s uplifting athletic journey
Alex Cook's gorgeously crafted spot for the weightlifting equipment brand captures one young woman’s journey to achieving her Olympic dreams.
Kiran Koshy pockets the difference in Grab's offerings
The delivery service's Unlimited subscription's savings are given handy places to hide in this deliciously surreal spot from agency Gigil.
Tottenham Hotspur turns to the dark side
Players and fans reveal their daring alter-egos in Chris Ranson’s punchy spot, marking the launch of Nike’s black away kit for the UK football team.
KFC gives a helping hand to gluttony
Buying delicious KFC for your family is the easy part; getting it home to them uneaten is where the real challenge lies.
Buenossimo's ineffable ad break
An entire ad shoot is left dumbstruck by the flavour of Revey's potted snack in this funny campaign from Marcom Edge Morocco and Sherif Mounir.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Laurie Rowan made a cutesy curmudgeon
With its new work for Telstra, Nexus Studios has given us the most precious pessimist in recent memory. We caught up with director Laurie Rowan to find out how character design and vocal performance can sell such a sweet idea.
How Pika gave us the darkest app ad ever
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
How OVO gave life to electrical appliances
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
Sarah Pauley joins Object & Animal as Head of New Business
With over five years of experience in the production and creative industries, most recently at Iconoclast, Pauley has demonstrated success in building high-impact partnerships and expanding into new markets.
Brandon Nicholas signs with Spears & Arrows
A former agency creative turned editor turned director, Nicholas brings an extensive knowledge of storytelling, design, and VFX experience to his work.
Sparks signs Lanre Danmola for Canadian representation
Danmola's filmmaking journey began in 2020 as a pandemic hobby, when he cashed in his stimulus check for his first camera.
Director Tom Morris joins SixTwentySix
With a reel that includes work for agencies like BBDO, McCann, Leo Burnett, and Maximum Effort, Morris brings his quirky charm and precision filmmaking to the award-winning LA-headquartered creative studio.
Tom Emmerson joins Serial Pictures
The director, writer and photographer releases his latest film for New Balance featuring Endrick and Jack Harlow.
Jonathan Martinot joins satellitemylove as EP
Martinot brings a deep expertise that aligns with satellitemylove’s eco-conscious values and creative vision.
- Centivo launch how dare we campaign
- Spotify Africa’s latest campaign is Khuphuka Nathi
- Terveystalo Healthcare explores the human need to connect
- Ruavieja introduces a flavour to stay
- Dare to think, dare to act with Sting
- American Express GBT challenges companies to think differently
- Texas Pete invents a spicy straw to turn up the summer heat
- Thomas Hardiman directs Maglianic for Magliano
- Topps tell the story of Alexia Putellas in a new campaign film
- NJM Insurance Group redefine great in latest spots
Sarah Pauley joins Object & Animal as Head of New Business
With over five years of experience in the production and creative industries, most recently at Iconoclast, Pauley has demonstrated success in building high-impact partnerships and expanding into new markets.
Brandon Nicholas signs with Spears & Arrows
A former agency creative turned editor turned director, Nicholas brings an extensive knowledge of storytelling, design, and VFX experience to his work.
Sparks signs Lanre Danmola for Canadian representation
Danmola's filmmaking journey began in 2020 as a pandemic hobby, when he cashed in his stimulus check for his first camera.
Director Tom Morris joins SixTwentySix
With a reel that includes work for agencies like BBDO, McCann, Leo Burnett, and Maximum Effort, Morris brings his quirky charm and precision filmmaking to the award-winning LA-headquartered creative studio.
Tom Emmerson joins Serial Pictures
The director, writer and photographer releases his latest film for New Balance featuring Endrick and Jack Harlow.
Jonathan Martinot joins satellitemylove as EP
Martinot brings a deep expertise that aligns with satellitemylove’s eco-conscious values and creative vision.
The Talent
Ian Pons Jewell's pearls of wisdom
Promo director, advertising powerhouse and ProdCo founder Ian Pons Jewell talks to Danny Edwards about friendship, finding his path, and why - despite the advent of AI - real filmmaking will continue to flourish.
Stéphane Xiberras: Game-changing creativity
President & Chief Creative Officer at BETC and Head of Havas Global Creative Council, Stéphane Xiberras talks to Tim Cumming about the state of creativity in the 2020s and the transformative magic of humour, humanity and relatability in the best work.
Shawn Lacy; making her mark
The founding partner of production powerhouse Biscuit Filmworks, Shawn Lacy has been at the heart of creativity for more than 25 years. Here, she talks to Danny Edwards about influences, ideas and why ‘problem-solving’ is the new ‘brave’.
The Inspiration
On My Radar: Eugen Merher
Academy director Eugen Merher talks about the inspiring streets of LA, why advertising should be better at avoiding pigeon-holes, and how he almost went to space.
Julienne Guffain: A Few Of My Favourite Things
Sonic Union’s moggy-loving, skull-hoarding Mix Engineer, Julienne Guffain, talks us through the items that leave her feline creatively fresh.
Playlist: Hayley Morris
Hayley Morris, director/animator at NERD Productions, talks working with The Smashing Pumpkins, the inspiring music promos of Björk, and the artistic freedom of working in the music video industry.
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Kicking off shots' Animation Focus, Chris Chapman, Creative Director of Design, adam&eveDDB, explores the oft-ignored importance of movement in creating a brand’s identity and messaging.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.