RUFFMERCY goes ANiML crackers
This gorgeously hallucinogenic promo for the trip-hop outfit’s new release Breather employs a mesmerising blend of enhanced live-action footage and animation.
Apashe’s cult horror
Adrian Villagomez’s dark and cinematic promo for the electronic music artist’s track Catch Me explores themes of cults and coercive control.
Casper Balslev takes us back to '86
In the new-land director's latest short for madcap Danish alt act, 802, we see the story of metal anti-heroes and unfulfilled dreams.
Cara Delevingne steps into Step Into Christmas
Stink director Dan French presents a hilarious 'behind the scenes' of Elton John's 1973 festive hit, with Delevingne taking on the role of the Rocket Man himself.
Just Eat serves squid
Object & Animal's Josh Cohen takes on the challenge of the brand's Squid Game 2 collab.
Zoopla moves in the right direction
The UK property website launches a triumphalist campaign celebrating those who boss it at moving house.
Coca-Cola sends love from the Philipines
Open Swim director Marc André Debruyne captures festive Filipino culture in a heartwarming holiday campaign for the fizzy drink brand.
Canva's puppet is just magic
In a very sweet spot for the online design program, director Jess Edwards tells us the story of Stella Sparks and her loyal sidekick, Whiskers the Wondrous.
RUFFMERCY goes ANiML crackers
This gorgeously hallucinogenic promo for the trip-hop outfit’s new release Breather employs a mesmerising blend of enhanced live-action footage and animation.
Apashe’s cult horror
Adrian Villagomez’s dark and cinematic promo for the electronic music artist’s track Catch Me explores themes of cults and coercive control.
Casper Balslev takes us back to '86
In the new-land director's latest short for madcap Danish alt act, 802, we see the story of metal anti-heroes and unfulfilled dreams.
Cara Delevingne steps into Step Into Christmas
Stink director Dan French presents a hilarious 'behind the scenes' of Elton John's 1973 festive hit, with Delevingne taking on the role of the Rocket Man himself.
Just Eat serves squid
Object & Animal's Josh Cohen takes on the challenge of the brand's Squid Game 2 collab.
Zoopla moves in the right direction
The UK property website launches a triumphalist campaign celebrating those who boss it at moving house.
Coca-Cola sends love from the Philipines
Open Swim director Marc André Debruyne captures festive Filipino culture in a heartwarming holiday campaign for the fizzy drink brand.
Canva's puppet is just magic
In a very sweet spot for the online design program, director Jess Edwards tells us the story of Stella Sparks and her loyal sidekick, Whiskers the Wondrous.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowMcDonald'slitupChristmas
This holiday season, the fast food chain illuminated our screens with its dazzling, decoration-clad Christmas ad, The Gift of McDonald's. We caught up with the creatives at Black Kite Studios to find out how they meticulously blended lived action and animation to bring the festive joyride to life.
How Benedict Cumberbatch turned the heat up on pension companies
Earlier this week saw the release of a new film for Make My Money Matter, with the campaign increasing the heat on an already hot topic. Here, Academy director Sophia Ray talks about working on the spot with award-winning actor Benedict Cumberbatch.
How Ford and W+K led the charge in a global race
In order to showcase the capabilities of the electric Ford Explorer, Wieden+Kennedy eschewed traditional advertising and instead chose to create a three-part Prime Video series documenting the 30,000 kilometer journey of the aptly named Lexie Limitless and her EV of choice. shots' Jamie Madge sat down with director Chris Faith, creative directors Dave Colman and Curro de la Villa, and producer Jennifer Lawlor to find out what made them Charge Around The Globe.
How Will Norman plays with grime
For his latest collaboration with grime artist Jme, filmmaker Will Norman swapped the ends for a den; putting his star in the middle of a model railway, housed in a shed in Essex.
How Will Wightman kept his buzz for Tommy Holohan
A man has a disturbing encounter with a fly in the BLINKINK director's insane new music video. shots sat down with him to find out how the invasive insect came to be.
Amy Armstrong joins Publicis Groupe as chief revenue officer
Armstrong will be responsible for connecting the sales organisations across the Connected Media businesses including Epsilon, Publicis Media, PMX and the company’s Commerce and Digital Experience agencies.
SKUNK welcomes Greg Kwedar and Clint Bentley as directors
Known for their award-winning films Sing Sing and Jockey, Kwedar and Bentley have been heralded for their unique approach to storytelling as it merges social impact with compelling cinematic narratives.
Covert welcomes Aniverse into family
UK-based creative studio Covert announce it has formed a strategic partnership with Istanbul-based mixed-media studio Aniverse.
First wave of shots Awards Americas 2025 judges announced
With the super early bird entry discount expiring at the end of the year, we can announce the first stellar wave of judges who will cast their eyes over the work.
shots' most read articles of 2024
From personal reflections and the impact of Apple Vision Pro, to Katy Perry’s hypocritical empowerment songs and the emergence of Prompt Engineers, these are the ten articles which shots readers flocked to most often in 2024.
Hungry Man signs director Alex Roberts
Roberts joins Hungry Man’s roster for representation in the UK and US, while continuing to be represented by Finch in Australia and New Zealand.
- Puma drops new Squid Game collection
- Merry Twixmas
- Sandals Resorts unveils global brand campaign
- Wendy's launches spicy holiday ornament
- Marc Ortiz and Lee Films: shaping the future of visual storytelling
- Johnnie Walker celebrates women's strength in new campaign
- Kotsovolos enters an era of nostalgia-inducing prices
- TAST!EZ brings the fun to frozen appetizers in latest campaign
- Ogilvy and El Corte Inglés gift us a Christmas adventure on floor 2 ½
- Tool’s experimental car commercial explores AI and live action production
Amy Armstrong joins Publicis Groupe as chief revenue officer
Armstrong will be responsible for connecting the sales organisations across the Connected Media businesses including Epsilon, Publicis Media, PMX and the company’s Commerce and Digital Experience agencies.
SKUNK welcomes Greg Kwedar and Clint Bentley as directors
Known for their award-winning films Sing Sing and Jockey, Kwedar and Bentley have been heralded for their unique approach to storytelling as it merges social impact with compelling cinematic narratives.
Covert welcomes Aniverse into family
UK-based creative studio Covert announce it has formed a strategic partnership with Istanbul-based mixed-media studio Aniverse.
First wave of shots Awards Americas 2025 judges announced
With the super early bird entry discount expiring at the end of the year, we can announce the first stellar wave of judges who will cast their eyes over the work.
shots' most read articles of 2024
From personal reflections and the impact of Apple Vision Pro, to Katy Perry’s hypocritical empowerment songs and the emergence of Prompt Engineers, these are the ten articles which shots readers flocked to most often in 2024.
Hungry Man signs director Alex Roberts
Roberts joins Hungry Man’s roster for representation in the UK and US, while continuing to be represented by Finch in Australia and New Zealand.
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shots Unsigned: Werner Vivier
For our final interview of shots Unsigned talent in 2024 we talk with South African-Swiss writer and director Werner Vivier. Here, he talks about his short film Fine Dining, annoying his family with Disney's Hercules rewatches, taking a leap of faith with his career, and the trials and tribulations of a one-take shot.
The Way I See It: Erica Roberts
Growing up at the epicentre of 'mall rat' culture gave Erica Roberts a masterclass in consumerism. A brief flirtation with journalism aside, she embraced advertising, rising to become the Chief Creative Officer of BBH USA, working on campaigns for brands including Samsung, Jif and PayPal. Here, she discusses shared ambitions, the impact of AI on imagination, and turning obstacles into opportunities.
shots Unsigned: Double Solitaire
For our latest interview of shots Unsigned talent we talk with Double Solitaire, the creative partnership of Tony Blahd and Lydia Fine. Here, they talk about their documentary The Cactus of Klaus featuring the artists Klaus Rinke, living in a church for a month, various creative roles they have had, and looking out for Cactus spines...
Peer Review: Dylan Maranda
Sequoia Content director Dylan Maranda celebrates stripped-back storytelling, film as a form of escapism, and The Lord of the Rings behind-the-scenes featurettes.
On My Radar: Coke Youngblood
Butter composer Coke Youngblood reveals what's on his current creative radar, saying he's a fan of Dr Rick, appreciates "weird" and "interesting" movies, and just wants the industry to have more fun.
Playlist: The Reids
We chat with the Anonymous Content directing duo The Reids (Will Reid and Ed Reid) who recently won Best New Director at the UKMVAs, about making money with music videos, being fans of the iPhone 15 Pro, and some choice music promos.
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It's not only wrapping paper that gets recycled at Christmas, says Damon Collins, Founder of Joint, as he casts a weary cliché-spotting eye over the UK's festive marketing 2024. However, he concedes, there were a couple of gems that shone brightly amid the fairies and gingerbread.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
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