Toyota's tot makes amends
The auto brand’s Christmas campaign features an endearing scamp who realises he needs to make reparation for his misbehaviour if he wants to get any gifts this year.
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Credits
powered by
- Agency Conill/New York
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- Director Fredrik Bond
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Credits
powered by
- Agency Conill/New York
- Director Fredrik Bond
Credits
powered by
- Agency Conill/New York
- Director Fredrik Bond
Titled Naughty List, the sweet spot for Toyota’s Hispanic market was created by New York agency Conill and directed by Fredrik Bond.
The film highlights the bond between father and son as they scoot around town in a 2024 Tundra undoing the boy’s pranks. Skateboards need rescuing from trees, Santa’s sweeties must be replaced and his kid sister’s must get its head back.
The bilingual spot debuted during Telemundo’s Navidades en Rockefeller Center, and marked the first time the network has broadcast the NYC tree-lighting ceremony in Spanish.
