OMR Beauty launches new campaign
The new campaign was directed by Mira & Thilda at Slutet är Nära.
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OMR Beauty, the beauty brand founded by Omar Rudberg, presents a new campaign directed by the creative sister duo Mira & Thilda Berglind.
Produced in collaboration with the award-winning production company Slutet är Nära, the campaign is fronted by Omar Rudberg and Edvin Ryding.
With their sharp visual style and ability to tell compelling stories, directors Mira & Thilda have begun establishing a strong presence in the industry. Their journey started in still photography, where they honed their eye for lighting, composition, and capturing the moment, qualities that naturally transitioned into the world of film. By combining precision with playfulness, they create visual experiences where every detail contributes to the bigger picture.
Credits
powered by
- Agency Client Direct
- Production Company Slutet ar Nara
- Director Mira & Thilda
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Credits
powered by
- Agency Client Direct
- Production Company Slutet ar Nara
- Director Mira & Thilda
- Executive Producer/Co-Founder Alexandros Bakos
- Producer Fanny Blom
- Post Production Slutet Takeout
- DP Robin Trolin
- Editor Alicia Lundahl
- Colorist Jonatan Qvist
Credits
powered by
- Agency Client Direct
- Production Company Slutet ar Nara
- Director Mira & Thilda
- Executive Producer/Co-Founder Alexandros Bakos
- Producer Fanny Blom
- Post Production Slutet Takeout
- DP Robin Trolin
- Editor Alicia Lundahl
- Colorist Jonatan Qvist
”When we received the brief and heard Omar and Edvin’s initial thoughts, we were immediately excited to build on their ideas and create a world inspired by an edgy runway and dark underground aesthetics. Much of our inspiration comes from our early twenties and the rave culture in Stockholm and Berlin. Collaborating with OMR again, a brand that dares to challenge norms and shares our vision both visually and narratively, is incredibly exciting!” said Mira & Thilda Berglind.
OMR Beauty, whose vision is to challenge the beauty industry, break norms, and inspire people to embrace their true selves, finds a perfect match in Mira & Thilda’s unique artistic expression. Their collaboration began last year with the launch of the perfume DUO, which sold out in Europe in less than 48 hours, and now continues with a series of exciting product launches throughout 2025
The partnership has also gained an extra dimension through Mira & Thilda’s representation by Slutet är Nära, a production company with offices in Stockholm and Barcelona. This adds an even more exciting blend of creativity, technical expertise, and artistic passion.
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