)
JOJX signs Martin Krejci
)
JOJX signs the craft-first director for exclusive US representation, bringing a versatile and craft-driven filmmaker to its roster.
Award-winning production company JOJX has signed internationally acclaimed director Martin Krejci for exclusive representation in the United States, bringing one of advertising's most versatile and craft-driven filmmakers to its roster.
Krejci has built an impressive global reputation for transforming ambitious ideas into unforgettable visual experiences. His work defies categorisation, moving seamlessly between performance-driven storytelling, sharp comedy, technical innovation, and striking visual aesthetics with heightened narratives. Rather than adhering to a fixed signature style, Krejci approaches each brief as a unique creative challenge, developing bespoke visual languages and techniques that elevate a brand’s message.
"I've never been interested in a particular style for the sake of it," says Krejci. "For me, it's always about finding the most interesting and honest way to express the idea. The technique should serve the story. What stood out about JOJX is that they didn’t want to box me in, it was clear from the get-go that they valued difference, curiosity, and collaboration. They are actively encouraging me to stay close to the work and maintain my passion for filmmaking.”
This philosophy has underpinned a prolific career, resulting in a lasting cultural legacy with campaigns for global brands such as Nike, Apple, Adidas, Meta, Heineken and HP. Whether directing large-scale technical productions, emotionally resonant performances, or inventive comedic work, Krejci infuses every project with original thinking, rigorous preparation, and a relentless commitment to craft.
His work has received widespread international acclaim and numerous industry honours. He first broke onto the global stage with Lurpak’s Kitchen Odyssey, which won Gold at the British Arrows and sparked a celebrated, multi award-winning partnership with the brand. Later, he directed Gillette’s high-profile Super Bowl return after a 26-year absence, while his long-running collaboration with Hornbach has been recognised at Cannes Lions, Clios and D&AD.
Throughout his career, Krejci has combined his directorial conviction with an enduring curiosity for emerging technologies and new creative possibilities. He’s worked with world-renowned talent, including Helen Mirren, David Beckham, Mel Gibson, Mads Mikkelsen, Chloe Sevigny and Thomas Müller, earning the trust of agencies and brands looking for more than straightforward execution. Known for his conceptual thinking and collaborative approach, he is regarded as a true creative partner throughout the filmmaking process.
"Martin is a rare filmmaker," says Jackson Morton, Founder and Executive Producer at JOJX. "He's impossible to box into a single category, and that's exactly what makes him so exciting. He's equally comfortable crafting a nuanced performance, developing a complex technical execution, or finding an entirely unexpected way into a script. He brings ideas to the table, challenges assumptions, and elevates the creative at every stage."
Krejci’s move to JOJX reflects their shared commitment to robust creative ideas, exceptional craft and making films that audiences haven't seen before.
