ESPN introduces SPORTS FOREVER

Since 1979, ESPN has delivered sports to fans around the world. Now, with the launch of its newest campaign and the first teaser for ESPN direct-to-consumer (DTC), SPORTS FOREVER, ESPN signals how it plans to serve sports fans, forever.

Debuting during Game one of the NBA Finals on ABC, SPORTS FOREVER celebrates ESPN’s iconic legacy with flashes from an origin story that is the basis of its company mission: To serve sports fans. Anytime. Anywhere. ESPN’s four-decade journey began on Sept. 7, 1979, when then SportsCenter anchor Lee Leonard opened the first-ever SportsCenter broadcast by saying: “If you’re a fan… what you’ll see in the next minutes, hours, and days to follow may convince you you’ve gone to sports heaven.”

That famous line launches the creative, which then moves through decades of unforgettable sports moments, captivating fans for the very minutes, hours, days, and even years that back up Leonard’s declaration. From championship-caliber moments in the College Football Playoff and NBA Finals to legendary game calls, and from Stuart Scott’s iconic “Booyah!” to Breen’s emphatic “Bang!” these moments are forever etched into sports culture.

ESPN – SPORTS FOREVER

Credits

View on

Agency BSSP/Sausalito
Production Company division7
Director Omri Cohen

Unlock full credits and more with a shots membership

Credits

View on

Agency BSSP/Sausalito
Production Company division7
Director Omri Cohen
Production Company The Herd Films
Editing Papercut
VFX Mathematic
Color Trafik/Los Angeles
Audio Post Lime Studios

Music Barking Owl
Brand
Senior Creative Director Heather Donahue
Senior Creative Director Lucas Nickerson
Creative Director Mike Irwin
Music Creative Director Kevin Wilson
Producer Jonathan Little
Producer Andrew Conde

Associate Producer Emma Beltrandi
Associate Producer Joe Rea
Executive Creative Director Sinan Dagli
Associate Creative Director Andrew Crawford
Associate Creative Director Jason Pierce
Associate Creative Director Ryan Niland
Design Director Dennis Remsing
Executive Producer Cade Wallace

Head of Production Alex Hughes
Producer Gillian Altman
Executive Producer Kyle Hollett
Producer David Roncin
Production Designer Caitlin Byrnes
Producer Chandler Raub
DP Matthias Koenigswieser
Editor Terence (Biff) Butler

Editor Audrey Weiner
Executive Producer Brandee Probasco
Executive Producer Hadi Dahrouge
Senior Post Producer Anh Phan
Post Producer Christian Kelly
VFX Supervisor Vincent Blin
CG Artist Jean Delaunay
Colorist Dimitri Zola

Head of Production Angela Zappella
Color Producer Hugh Copeland
Audio Mixer Matt Miller
Audio Producer Cassie Underwood
Executive Audio Producer Susie Boyajan
Music Producer Tarjas White
Creative Director Johanna Cranitch

Show full credits

Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

Said Tina Thornton, EVP, Creative Studio and Marketing: “ESPN has been at the centre of sports culture for more than four decades, delivering the moments and emotions that connect generations of fans. As we gear up for this next era with our direct-to-consumer offering this fall, we can’t wait to deliver even more unforgettable moments, more heart and more ways to feel what it means to be a sports fan.”

The spot, developed in collaboration with Butler, Shine, Stern & Partners (BSSP) also highlights ESPN’s leadership in women’s sports, showcases upcoming ESPN App enhancements including personalised alerts and new viewing options, and features cameos from ESPN’s leading personalities including Adam Schefter, Pat McAfee, Malika Andrews, and the P.T.P. “Prime-time Player” himself, Dick Vitale.

The spot closes with a fan receiving an ESPN App alert with the famous “Dadada, dadada” SportsCenter jingle that has become synonymous with ESPN’s always-on breaking news and alerts.