Dove delights in new campaign
Not Just Any unveils new Dove campaign directed by Diane Russo Cheng.
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Dove’s new campaign offers an intimate and inclusive look at real women and the quiet rituals that define self-care.
Directed by Diane Russo Cheng of Not Just Any, the film celebrates the beauty found in everyday moments. The quiet confidence, the soft touch of water, the ritual of caring for oneself, revealing beauty in the everyday.
Shot by cinematographer Joel Honeywell, the piece transforms the daily act of using Dove Body Wash into an elevated expression of self-love. Soft, radiant imagery and natural performances evoke warmth, confidence, and a deep sense of ease. The direction and visuals work together to present a modern, honest perspective on women’s lived experiences, far removed from artifice or perfection.
Credits
View on- Agency Ogilvy/London
- Production Company Not Just Any
- Director Diane Russo Cheng
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Credits
View on- Agency Ogilvy/London
- Production Company Not Just Any
- Director Diane Russo Cheng
- Executive Producer Thea Slevin
- Editing Doma
- Post Production/Sound Absolute Post
- Color Electric Theatre Collective
- Colorist Megan Lee
- Executive Creative Director Katia Kuethe
- Art Director Denis Kakazu
- Copywriter Kathleen Lee-Joe
- Senior Producer Fiona Renfrew
- Producer Mark Gibbons
- DP Joel Honeywell
- Editor Sam Hardy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/London
- Production Company Not Just Any
- Director Diane Russo Cheng
- Executive Producer Thea Slevin
- Editing Doma
- Post Production/Sound Absolute Post
- Color Electric Theatre Collective
- Colorist Megan Lee
- Executive Creative Director Katia Kuethe
- Art Director Denis Kakazu
- Copywriter Kathleen Lee-Joe
- Senior Producer Fiona Renfrew
- Producer Mark Gibbons
- DP Joel Honeywell
- Editor Sam Hardy
Commenting on the film Russo Cheng shares: “Directing a campaign for Dove was such a special experience. There's no holds back with this brand because Dove truly cares about every part of the body. It’s why Dove's campaigns are so memorable. With this in mind it was very important to me that care was felt by the women in our film, and by our viewers. My approach to directing was to challenge everyone with love and respect and to create an environment where we could truly celebrate ourselves and our bodies.”
Thea Slevin, Executive Producer at Not Just Any comments: “Dove has always held a special place in Diane’s heart, it was the first brand she saw truly celebrating women, their bodies, and their natural beauty. With this film for Dove Delight, Diane wanted to capture that same spirit of self-love and empowerment. Women embracing every curve and wrinkle, feeling confident in their own skin, and celebrating themselves as they get ready to take on the world.”
Produced by Not Just Any and created in collaboration with Ogilvy, the campaign continues Dove’s commitment to authentic storytelling while celebrating the individuality and natural beauty of women everywhere.
