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Paddy Power – A Shirt’s Not Just For Christmas, It’s For Life

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Much like puppies, devotion to football fandom should last longer than the festive period, a message ably put forward in this sly new campaign for Paddy Power.

Stating A Shirt’s Not Just For Christmas, It’s For Life, BBH London's cheeky spot sees a mulleted Danny Dyer hand the love of his team over to his son, starting a cycle of highs and lows that last for generations.

Directed by Outsider's Chris Balmond, the film's wry script provides a lovely snapshot of supporter single-mindedness, the bain-based payoff proving to be a well-earned punchline.

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