Dacia's tagline twister
Subtly sending up gnomic advertising catchphrases, this slick spot for the Romanian auto brand follows the plight of a confused customer stumped by a billboard message.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director Dario Fau
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director Dario Fau
- Post Production Prodigious Paris
- Sound Design Start-Rec
- Sound Producer Mathieu Francois
- Chief Creative Officer Marco Venturelli
- Executive Creative Director Romulus Petcan
- Executive Creative Director Gabriel Gherca
- Copywriter Marine Cherel
- Art Director Lea De Angeli
- Producer Benjamin Auberdiac
- Producer
- Executive Producer/Partner Raphael Carassic
- Producer Nicolas Avram
- DP Menno Mans
- Editor Cyril Besnard
- Post Producer Benjamin Cathala
- Colorist Laurens Orij
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director Dario Fau
- Post Production Prodigious Paris
- Sound Design Start-Rec
- Sound Producer Mathieu Francois
- Chief Creative Officer Marco Venturelli
- Executive Creative Director Romulus Petcan
- Executive Creative Director Gabriel Gherca
- Copywriter Marine Cherel
- Art Director Lea De Angeli
- Producer Benjamin Auberdiac
- Producer
- Executive Producer/Partner Raphael Carassic
- Producer Nicolas Avram
- DP Menno Mans
- Editor Cyril Besnard
- Post Producer Benjamin Cathala
- Colorist Laurens Orij
Created by Publicis Conseil to promote Dacia Aftersales, this amusing TVC follows the bewilderment of a driver trying to figure out the meaning of the billboard tagline ‘The more we see you, the less you see us’.
The film, directed by Dario Fau, through Big Productions, depicts the confounded chap wandering through his days, haunted at work, at the cinema and even in his bathroom, by the puzzling statement.
It's not until a chirpy Dacia Aftersales employee hands him his keys following a service saying, "we won't be seeing each other for a while," that he gets it – the more he has a proper Dacia services, the less he'll have to go for quick fixes at lesser garages and the longer is motor will last.
