Creativity becomes the heart of the season for Crayola

When Zoe discovers that her dog, Pickle, can’t see red and green, she reimagines the holidays in a colour dogs can see, blue.

With help from her parents, little brother, and a bin of Crayola supplies, Zoe transforms her home into a blue holiday wonderland, proving that the most memorable moments are made with love and colour, especially for those who see the world a little differently.

This integrated campaign is a celebration of empathy, imagination, and the joy of creating together, reinforcing Crayola’s mission to inspire lifelong connection through creativity.

Blue Christmas is the embodiment of Crayola's Campaign for Creativity, the brand’s advocacy initiative whose mission is to foster creativity and inspire more creative moments in the world. The piece reframes the holiday season through a surprising lens, inviting viewers to embrace creativity as a way to spark connection, fuel imagination, and shape traditions.