Apple India spotlights the next generation of student founders

Apple India and TBWA\Media Arts Lab/New Dehli has launched the latest chapter of its Great Ideas Start Here Mac platform, this time spotlighting a new wave of student entrepreneurs building startups from hostel rooms and college campuses across India.

The campaign includes two 90-second hero films following Kabeer and Ananya, two student founders turning ideas into real products, alongside a series of 30-second social films.

Apple India is spotlighting a new wave of student entrepreneurs, building startups from dorm rooms, in the latest chapter of its Great Ideas Start Here Mac platform, while showcasing the power and performance of Mac.

The film captures the realities of building something from scratch while balancing student life: late nights, uncertainty, momentum shifts, and breakthrough moments, all unfolding alongside the Mac.

At the center of these student entrepreneurs’ workflows is MacBook Air and MacBook Pro. MacBook Air features phenomenal performance, outstanding battery life, comes standard with double the starting storage at 512GB, Wi-Fi 7 and more, all in a thin, light and durable all-aluminum design. MacBook Pro is the world’s best pro laptop, delivering game-changing performance and AI capabilities.

The work taps into a growing cultural shift across India, where young founders are launching businesses from hostel rooms, shared apartments, and college campuses rather than traditional startup hubs. They build quietly, ship quickly, and do it all on Mac.

The two hero 90 films spotlight Kabeer and Ananya, two student founders turning ideas into real-world products. One of the 30 social films focuses on Guarav, the 2025 Swift Student Challenge Distinguished Winner, who built a fully functional medical emergency app on his Mac called Fast Aid in just 13 days, which is now live on the App Store, and presented his app to Apple CEO Tim Cook.

The annual Swift Student Challenge invites students from across the globe to bring their ideas to life through original app playgrounds built with Apple’s Swift coding language. The Challenge has given thousands of student developers the opportunity to showcase their creativity, coding capabilities, and learn real-world skills they can take into their careers and beyond.

This India campaign is a part of the larger global platform Great Ideas Start Here.